BSS Business School

• Insurance Marketing I

• Insurance Marketing II

Insurance Marketing I: Introduction to insurance marketing, Insurance marketing environment, Customer value and satisfaction in insurance, Marketing information systems and marketing research in insurance, Consumer behavior in insurance marketing, Segmentation, Targeting and positioning for insurance products, Marketing strategies for insurance companies, Insurance products, Pricing of insurance products.

Insurance Marketing II: Promotion of insurance products, Distribution of insurance products and services, People management in insurance, Process management in insurance, Physical evidence and insurance marketing, Sales force management in insurance, Ethics in insurance marketing, Insurance marketing in the millennium.